2R Private Equity acquires small to medium sized businesses. Our strategic, tech-driven approach ensures our businesses operate at optimal efficiency to generate strong, defensible cash flows.

About.

2R Private Equity (“2R”) was established in 2017 with a vision to grow and develop small to medium-sized businesses in Australia. 2R is headquartered in Melbourne, owned and managed by its two co-founders.

2R focuses on mature businesses in established industries that lack technological, analytical and operational sophistication. We incorporate AI-driven processes and analytical improvements, coupled with experienced business leadership to achieve peak operational performance.

Investment Sectors.

Packaging
Consumables

Colour Systems
and Software

Fashion
Wholesale

Flooring
Distribution

Toys and
Homewares

Letterbox
Distribution

Baby Goods
Retail

Digital Cutting
Machines

Looking for an exit?
Let’s make it happen.

We acquire mature, cash flow generative, small to medium sized Australian businesses that generate:

Revenue

$5-20m

EBITDA

$0.5-5m

EBITDA Margins

15%+


Transaction advisory.

We offer buyside transaction advisory services from sourcing to deal structuring and negotiations. Given our vast broker network and strong track record of negotiating structured deals, significant value will be created before you even take over the business.

Investment size.

We acquire unlisted, small to medium sized businesses that are typically owner managed, with long histories of profitability. This gives 2R a strong platform for growth and opportunity for consolidation in typically less sophisticated markets. We also allow business owners to exit from their day-to-day operations and leave their legacy in safe hands.

Sector focus.

2R is broadly sector agnostic, which allows for a deep pool of investment opportunities. We have a strong track record of working with management teams to further build and grow successful businesses across a broad range of industries. While we have a generalist approach, we focus on sectors in stable industries with attractive fundamentals.

Geographical focus.

We are primarily focused on making investments in the Australian market. We believe that the Australian small to medium cap market presents an attractive investment opportunity for many well-estabished businesses, with scope for growth and operational improvement.

Risk management.

We have a disciplined and robust framework in place for assessing investment opportunities in a broad range of industries. Rigorous analysis, extensive due diligence and detailed risk assessment are key to our decision-making process.